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Life insurance broadly falls into two categories — term and permanent. Most financial advisors recommend starting with term, then evaluating permanent coverage as your needs evolve:
A common rule of thumb: 10–12x your annual income. For more precision, add up income replacement (years until retirement), outstanding debts (mortgage, student loans), future obligations (children's education), and subtract existing assets. Most Americans are significantly underinsured.
The best time to buy is now — premiums increase with age and health changes. A healthy 30-year-old can get $500,000 of term coverage for around $20–25/month.